No handoffs. No dead zones.
Every discipline stays close from the first brief to the final result, so nothing gets lost between teams.
We make work worth stopping for.
Eight specialist agencies, one relentless standard. From strategy and creative to media, BTL and production. We turn attention into growth for the brands that shape Bulgaria.
- 30
- Years
- 8
- Agencies
- 120+
- Specialists
- 40+
- Clients
Strategy Creative Media Performance BTL Production Events Digital Data Brand
Who we are
01
One group.
Every discipline.
Zero compromise.
adhub. is the largest advertising and media group in Bulgaria, a single home for the disciplines that used to live in silos. Strategy, creative, media, performance, activation and production, connected under one roof.
Thirty years in the market. Global networks in our blood, with the independence to move fast and the scale to move markets. We don't sell services. We build work people remember and results you can measure.
Global craft, local instinct
The networks in our DNA (DDB, OMD, PHD, Tribal), with the independence to move fast.
Attention with a job to do.
Visibility is only the starting point. We build attention that earns action, preference and growth.
What we do · 02
Full-funnel
by design.
- 01 Strategy & Insight Brand, business and communications strategy grounded in data and human truth.
- 02 Creative & Brand Ideas and identities that earn attention and are built to hold it.
- 03 Media Planning & Buying From ATL to digital, planned and negotiated for maximum impact per lev.
- 04 Performance & Digital Search, social and programmatic, engineered and optimised to outcomes.
- 05 BTL & Activation Trade, retail and experiential that moves people from aware to act.
- 06 Production In-house film, content and post-production at broadcast standard.
- 07 Events & Experiences Live moments that make brands impossible to ignore.
The network · 03
Eight agencies.
One ambition.
Specialist teams with their own culture and craft, backed by the scale, data and buying power of Bulgaria's largest group.
- 01 Media & Strategy
PHD Media
Insight-driven, digital-first media planning.
- 02 Media
Optimum Media OMD Bulgaria
Planning and buying at national scale.
- 03 Creative
Guts & Brains DDB
Big brand ideas with global DDB pedigree.
- 04 Creative & Design
DNA
Strategically sound creative and brand building.
- 05 BTL & Activation
Gotovo BTL
Trade, retail and field activation nationwide.
- 06 AI & Production
FOIDhub
AI-native film and content production.
- 07 Production
Final New
Full-service, in-house production house.
- 08 Digital & Innovation
Tribal Worldwide
Creative and performance, engineered together.
How we work · 04
We connect the dots
other groups leave
scattered.
One brief. One team. Strategy, creative, media and data pulling in the same direction, from the first insight to the final invoice.
Insight-led
Every idea starts with a truth about people, not a template or a trend.
Full-funnel
Awareness to conversion, planned and bought as one connected system.
Measured live
We optimise to outcomes in real time, not in the post-mortem.
Selected work · 05
Work that
worked.
Trusted across
- FMCG
- Telco
- Retail
- Finance
- Automotive
- Pharma
- Technology
Let's talk · 06
Let's make
something worth
stopping for.
hello@adhub.bg
bul. Bulgaria,
Sofia, Bulgaria
Sofia, Bulgaria