The network
05 · BTL & Activation
Gotovo BTL
Where the brand meets the shelf, the street and the shopper.
What they do
The last metre is where it is won.
Gotovo is the group's below-the-line and activation agency, launched in 2021 to take campaigns beyond the screen and into the real world.
From face-to-face promotions to events, merchandising and point-of-sale execution, every activation is backed by field teams across the country and the agency's own logistics network.
Awareness is only half the job. Gotovo closes the gap between knowing a brand and choosing it.
- 01 Shopper & trade marketing
- 02 Retail activation
- 03 Merchandising
- 04 Sampling & field teams
- 05 Point-of-sale
- 06 Production
- 07 Experiential & events
Proof
Work that worked.
- Launched in 2021 as the group's BTL and merchandising agency, with a Sofia HQ plus field teams across Plovdiv, Burgas, Varna, Ruse, Veliko Tarnovo, Pleven, Stara Zagora and Blagoevgrad.
- Listed as the group's BTL agency on the official adhub. site.
- Ran an on-the-ground World Cup football activation for Yettel Bulgaria at South Park in Sofia.
Trusted across
- Beverages
- Beauty & personal care
- Retail
- Telecom
- Pharmacy & health
- Banking & insurance